CREATIVE PORTFOLIO

Hello,

I'm Jana Amer

About Me

A third-year Business Management student at Nottingham Trent University with experience in digital marketing, social media management, and content creation. I have a proven track record of developing and executing effective marketing strategies that align with brand vision and objectives. I am seeking opportunities in the marketing field where I can leverage and grow my skills and contribute to driving brand success.

Education

Nottingham Trent University | 2022-2025

Relevant Modules: Principles of Marketing & Marketing Management, Digital Entrepreneurship

Nottingham Trent International College | 2022

Relevant Modules: People Culture and Society

Career

Digital Marketing

Skills.

Creating data-driven strategies that boost engagement, using insights from social media & Google analytics as well as competitor research to keep campaigns relevant and effective.

Content Creation

Skilled in Adobe indesign software, Figma & Canva, I design visually engaging & Performance driven posts, reels, email campaigns and graphics that align with brand strategy and goals

Public Relations

Experienced in live event coverage and content management, Contacted Influencers, and possible collaborators, coordinated content direction with them.

Studio & Production

Assisted with behind-the-scenes coordination in shoots, ensuring everything ran smoothly, tracked deliverable tasks, and captured BTS content to keep the project on track and on brand.

Experience

Stamps Tours

Responsibilities

Worked closely with CRM team and marketing team to discuss content ideas that align with customer needs, how to translate that through our posts and across platforms, created a content Calender to schedule content.

Content Brainstorming and Scheduling

Performance Driven Content creation

Created enticing content across all social media platforms that aligns with the brand vision and target.

Market research & competitive analysis

Conducted thorough market research & competitive analysis presentation for upcoming company rebrand, analysed gaps in the market to fill, conducted swot analysis and coordinated content ideas based on this.

Social Media

Reels

YON BON LAVI

Responsibilities

As a start-up brand in the making, I conducted thorough market research & competitor analysis and translated that into marketing strategy, Brand image and content.

Market research & competitve analysis

Performance Driven Content creation

Created enticing content across all social media platforms that aligns with the brand vision and target.

Studio & Production Assistance

Assisted with behind-the-scenes coordination in shoots, ensuring everything ran smoothly, tracked deliverable tasks, and captured BTS content to keep the project on track and on brand.

Public Relations

Reaching out to influencers as a part of the launch campaign & overseeing brand events and shoots with models

Mindless Academy

Learning Outcomes

Achieved exceptional SEO & Readability analysis results on all of the content I published, Understood how to use SEO key words and creating an efficient meta description.

SEO & Readability

Content Writing & Story telling

Learnt the art of story telling, creating story outlines, editing, proof reading and paying attention to detail.

Reselience

A huge part of this internship was focusing on mindset towards career and our personal lives, mastering resilience and patience through difficult or pressuring circumstances.

Retail Media & Commerce Marketing

took part in the Digital accelerator courses in retail media and commerce marketing, learning about audience targeting, digital strategy development, e-commerce fundamentals, and data analytics to optimize retail media content creation strategies.

Personal Projects:

Alma Virtual Apparel

ALMA is a visionary virtual apparel brand I created for a university project to change the fashion industry with cutting-edge technology. Tasked with crafting a brand concept for an international market, I targeted Dubai, UAE, I conducted thorough market analysis and devised strategic market research that included customer segmentation, conducting a value proposition canvas, SWOT analysis as well and using Bowman’s strategic clock model to analyse competitors. Moreover, creating a website design and app interface and devised mock-up advertising and media campaigns for ALMAs hypothetical launch. I received a First Class grade on this project.

Web Interface

Personal Projects:

The Heart Collective

The Heart Collective is a project I started to showcase my passion and love for keeping up with the latest creative campaigns and trends in the Fashion, film and media industry. This project allowed me to express, experiment and broaden my perspective on art and creation and continues to be a passionate means of self-expression to me.

Instagram Account:

Posts Created: